About

In 2009, Good Style began as a tiny vintage clothing buy-sell-exchange shop and arts venue 3 blocks from the Wisconsin state capitol. Since moving to 817 E. Johnson in October 2012, Good Style Shop has grown into a collective with an eclectic view of cool, accessible vintage clothing & accessories.

Each of our 7 vendors collects their weekly finds and merchandises them on their work day. From '30s finery to midcentury cocktail, men's denim to UW-Madison throwback apparel, each member delivers a niche stash every day of the week. Our sellers relate clothing to a way of living — personal style is seasoned with a lifetime of experiences and weird little fascinations. 

 Over the years, our best-selling items stay tethered to contemporary cycles, but don’t exactly replicate them. A lot of items we sell serve to set off, or personalize someone’s modern wardrobe, but then again, current trends often borrow vintage silhouettes, styles, and materials. We love to serve vintage die-hards and vanguards alike.