As Seen In
Isthmus / The Daily Cardinal / City Cast Madison / Livability.com / Fox47 & WMSN / MODA Magazine
Good Eye! Curated Vintage Stores Are More Than Thrifting — August 2026
“..Peter Benck has been providing a source of ‘true vintage’ clothing in Madison, offering a range of shirts, jeans, dresses, jackets and more dating to the 1970s and earlier. ‘I wanted Madison to have a resource for creatives to have an option for sustainable fashion,’ he says.”
Isthmus's cover story on Madison's vintage scene featured Good Style Shop and vendor Rebecca Light, describing owner Peter Benck as the person who “curates the curators.”
This story has a glaring factual error though, as the store has been under Pete's ownership for 15 years at the time of publication.
Madison's Vintage Passport Returns for Second Summer — August 2026
“When I was young, I always thought that vintage clothing was a great outlet of self-expression. I thought that Madison certainly needed a sort of creative toolbox for a lot of people like me, and I kind of saw the Good Style Shop as that.” — Peter Benck
The University of Wisconsin–Madison's student paper featured Good Style Shop as a stop on the citywide Vintage Passport, calling the shop part of Madison's “creative toolbox” for self-expression.
The Best Places to Buy Vintage Clothing in Madison — June 2025
“Not only is the resale shop on East Johnson Street full of treasures, but Good Style has a robust online store in case you want to browse their fashions from your laptop. Good Style also hosts the Midwest Vintage Flea at Garver Feed Mill twice a year.”
Living the Dream: I Own a Vintage Clothing Store — June 2022
Livability's national “Living the Dream” series profiled Good Style Shop owner Peter Benck on building a vintage retail collective and launching Midwest Vintage Flea:
“In 2009, Good Style began as a tiny vintage clothing buy-sell-exchange shop and arts venue three blocks from the Wisconsin state capitol. Since moving to 817 E. Johnson in October 2012, Good Style Shop has grown into a collective with an eclectic view of cool, accessible vintage clothing and accessories.”
“I developed my own recurring festival, Midwest Vintage Flea, to draw some more attention to the quality of Midwestern vintage clothing… Ever since, we host that event twice per year at a rotating venue in the city limits.” — Peter Benck
Good Style Shop Finds Potential in Vintage Clothing, Community — November 2021
“I kind of consider it a resource for creative people.” — Peter Benck
Fox47's local news segment highlighted Good Style Shop's role in Madison's sustainable-fashion and thrifting community, and its practice of donating a percentage of profits to local organizations like Porchlight.
Vintage State of Mind — July 2021
“There are two good options in Madison for your vintage fix, with my personal favorite being Good Style Shop on East Johnson St… They're exactly what a local store's social feed should consist of; a steady rotation of pieces with prices, sizing info and links to buy.”
